I can’t get around the fact that the editioning of photographic prints greatly interests me, or perhaps it would be better to say, confuses me. As I have addressed the issue previously on this blog, as a printmaker of traditional prints such as engravings and woodcuts, as well as a printer of silver gelatin prints, I just can’t ever quite get my head around the idea of ‘editioning’ photo prints. However, I do it once in a while too, so I am not an innocent.
Without regurgitating the whole range of issues around that topic, I just want to pass on an interesting item from the November 2008 issue of Vogue magazine. It carries the Vogue ad for:
1 Limited Release
10 Exclusive Photos
100 Percent Vogue
and then notes at the bottom that: “A select group of iconic Vogue photographs is now available as limited-edition prints….and will be numbered, stamped, and accompanied by a letter of authenticity….printed on bamboo paper, using archival pigment inks.” By bamboo paper I guess they mean, but don’t know, Hahnemühle Bamboo fine art inkjet paper.
Seems Vogue has upped the ante by adding a ‘letter of authenticity.’
To me the whole thing raises many questions. I guess the main one is, will it work as a marketing tool? I am looking forward to some lively discussion on this topic, if not on this blog, but surely somewhere in the ‘photo world.’